3/6/2013 6:45 PM
Last weekend I attended the 6th annual Marketing Executive Coaching Program at Johnson. The program brings in marketing executives from all over the country for a weekend of mentoring, networking, and general career guidance.
The executives travel to Ithaca, taking time out of their busy schedules to be able to meet and speak candidly with students throughout the weekend. They all come from companies that do not recruit on campus so my classmates and I felt free to engage in conversations about a wide range of career-related topics.
The events kicked off Thursday evening with a cocktail reception at the Statler Hotel. I must say this was probably the best cocktail hour I have attended at Johnson. Not only was the food and drink top-notch, but so was the access to the many executives from a variety of industries.
The next morning, each student (both first and second-year students) attended two “one-on-one” sessions with executives, where we had the opportunity to discuss our career goals at length.
I used my time to discuss key success factors in converting in my summer internship into a full-time job offer. Overall, my experiences with the executives taught me that intellectual curiosity, a diligent work ethic and the ability to effectively manage up, down, and cross-functionally are crucial to long-term career success.
The weekend concluded with a luncheon and panel discussion, also at the Statler. The topic of the panel discussion, as requested by the students, was Onboarding: How to Succeed in Your Summer Internship.
Overall, the event was a rousing success. I was personally very impressed not only with the caliber of the executives in attendance, but also with their willingness to share with us many of the insights and lessons learned from their own careers. The weekend will take place again in the fall, and I very much look forward to participating.