Laura Guzman, CEMBA '14

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Laura Guzman, CEMBA '14

Laura Guzman 11/5/2012 1:57 PM RssIcon
By Laura Guzman on 11/10/2013 12:09 PM
Perhaps it's due to the trials of being at the peak of the 3rd semester of the EMBA program, the point where we're supposedly at the height of the bell curve of stress, but I've been thinking about distress lately. Although not just in the context than just school, but rather as it relates to the ever-growing demands associated with keeping pace with technology and digital media.
By Laura Guzman on 9/20/2013 5:11 AM
In the midst of our second year and the much-anticipated New Ventures class, the pursuit of the “next big thing” has been taken to a whole new level. In the throws of this endeavor, I find myself asking, can all the classroom lessons really prepare you for you for the real world of business? After all, what does it really take to be an entrepreneur?
By Laura Guzman on 7/23/2013 5:51 AM
After a two month hiatus, we have returned again to beautiful Ithaca in the height of its summer glory to kick off a new year of classes. And what better way to kick it off than with an appropriately social / educational engagement like a "wine class?"
By Laura Guzman on 5/27/2013 5:46 PM
As our first year of classes came to an end last weekend, we closed out Managerial Marketing with another exceptional guest presentation featuring Patrick Lafferty, a Cornell-Queens EMBA alum and exiting COO of the North American operations of famed advertising agency McCann Erickson. Lafferty helped answer the question: "why does branding matter, anyway?"
By Laura Guzman on 4/6/2013 9:23 PM
Domino's CMO, Russell Weiner, B.S., '90, speaks to the CEMBA '14'sAs a marketing professional and a self-professed Domino’s pizza fan, I was thrilled to have the opportunity to hear from Cornell alumnus Russell Weiner, Chief Marketing Officer of Domino’s, in this weekend’s Managerial Marketing class. 

The Domino’s brand turnaround is one of the great marketing success stories that will no doubt be featured in marketing textbooks for years to come. Mr. Weiner, B.A. ’90, is widely credited for their success. The company went from negative sales in 2008 to blowing the competition out of the water by 2009. While this directly correlates with Mr. Weiner’s arrival at Domino’s from Pepsi, he humbly credits their success to the company’s application of three...
By Laura Guzman on 3/10/2013 10:45 AM
If there’s one thing I’ve learned as a long-time Cornellian it’s that the Cornell community is always with you. Always.  On a recent flight to a conference in Las Vegas I was pleasantly surprised to even find Cornell in the back pocket of my seat in the Delta Sky magazine.
By Laura Guzman on 1/5/2013 9:00 AM
I recently set out to get more acquainted with Professor Elizabeth (Beta) Mannix, the new Johnson Associate Dean for Executive Education. We first met Beta during our first trip to Ithaca; she welcomed us to the program through her courses High Performance Teams and Managing and Leading in Organizations (MLO).
By Laura Guzman on 12/12/2012 5:52 AM
It’s hard to believe our first semester is over already.

A “team coaching” call earlier this week really made me reflect on the experience. A mere five months ago we were pushed out onto a teetering tightrope and told to juggle homework and papers, math and calculators (ack!), plus the ongoing demands a full-time job, family, life.

To top it off, you’re assigned four other people – complete strangers – to suddenly depend on for those dreaded group projects and practicing “effective teamwork.”

Suddenly you’re waking up in the middle of the night thinking, “I forgot to do the pre-work assignment on how to juggle!”

I...