Student Blogs

Laura Guzman, CEMBA '14

Author:	Laura Guzman	Created:	11/5/2012 1:57 PM
As a former Cornellian, I'm proud to be back at the Big Red. Only now, I'm juggling a full time career as VP of Marketing for a design technology organization, a husband, and life in NYC. In this blog, I'll be documenting my experiences as a member of the CEMBA class of 2014. Join me to see if this go-around is as amazing as the first.

Pizza Delivery: Domino’s CMO Dishes Up Words of Wisdom for CEMBA Marketing Class

By Laura Guzman on 4/6/2013 9:23 PM

Domino's CMO, Russell Weiner, B.S., '90, speaks to the CEMBA '14's

As a marketing professional and a self-professed Domino’s pizza fan, I was thrilled to have the opportunity to hear from Cornell alumnus Russell Weiner, Chief Marketing Officer of Domino’s, in this weekend’s Managerial Marketing class.

The Domino’s brand turnaround is one of the great marketing success stories that will no doubt be featured in marketing textbooks for years to come. Mr. Weiner, B.A. ’90, is widely credited for their success. The company went from negative sales in 2008 to blowing the competition out of the water by 2009. While this directly correlates with Mr. Weiner’s arrival at Domino’s from Pepsi, he humbly credits their success to the company’s application of three...

Comments (1)

Finding Cornell at 10,000 feet

By Laura Guzman on 3/10/2013 10:45 AM

If there’s one thing I’ve learned as a long-time Cornellian it’s that the Cornell community is always with you. Always. On a recent flight to a conference in Las Vegas I was pleasantly surprised to even find Cornell in the back pocket of my seat in the Delta Sky magazine.

Comments (0)

New Year’s Resolution #1: Getting to know the CEMBA’ers better, starting with Beta

By Laura Guzman on 1/5/2013 9:00 AM

I recently set out to get more acquainted with Professor Elizabeth (Beta) Mannix, the new Johnson Associate Dean for Executive Education. We first met Beta during our first trip to Ithaca; she welcomed us to the program through her courses High Performance Teams and Managing and Leading in Organizations (MLO).

Comments (0)

Textbooks and tighrope walking

By Laura Guzman on 12/12/2012 5:52 AM

It’s hard to believe our first semester is over already.

A “team coaching” call earlier this week really made me reflect on the experience. A mere five months ago we were pushed out onto a teetering tightrope and told to juggle homework and papers, math and calculators (ack!), plus the ongoing demands a full-time job, family, life.

To top it off, you’re assigned four other people – complete strangers – to suddenly depend on for those dreaded group projects and practicing “effective teamwork.”

Suddenly you’re waking up in the middle of the night thinking, “I forgot to do the pre-work assignment on how to juggle!”

I...

Comments (4)