Lynnette Duenas

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Lynnette Dueñas

Nov 25

Written by: Angela Yang
11/25/2011 4:24 PM  RssIcon

I must admit, I heard the above term many times before starting school, but I don't think I reaaaally felt it until this quarter started. Sure, last quarter was very busy, I learned a lot and became highly involved in the Johnson community, but this quarter grows hair on your chest. I know it's been a while since I've written, but that's the case in point. The time flew that quickly and yesterday was Thanksgiving! Let me recap a bit what has gone on this quarter:

1. Second Half of Core: From the moment we got here we were met with classes that required a heavier workload than last quarter, and an added benefit (I use the term loosely) of having a weekly quiz in finance. This definitely keeps you on your toes! It might not seem like much, but our professor is infamous for his tricks. There are many resources though for anyone that might be having trouble with the material. TAs give evening review sessions for students that want to go over the class material, homework and/ or any random questions they may have. It has been extremely helpful, albeit time consuming. Learning about so many industries and strategies that apply to companies operating in each in Strategy has been eye-opening and really enjoyable. I sat in Professor Kadiyali's strategy class last year during JMB, Johnson's Diverse Student Weekend and couldn't wait to sit in her class. It finally came full circle. She's very energetic and makes class extra entertaining. She also holds weekly review sessions to discuss topics more in depth if you would like to analyze further. 

2. Extracurriculars: I am a member of the Marketing Association, Latino Business Students Association, Women's Management Council, an ally for Out for Business and an Admissions Ambassador. Next year, I will be the VP of Education for the LBSA and a few more things in the works (stay tuned)! Even though the leadership roles haven't started yet, the different events keep you super busy! (I keep using that word…) You can read about my fellow Blogger Richard's schedule here! Here are a couple of examples of what I have been up to:

Battle of the Brands: Though this is not only for Marketing Association members, this is Johnson’s Marketing Competition. Six CPG companies sponsor by providing a large amount of a certain product that we are to sell at Sage Social. For two weeks prior though, each team is to work on a marketing strategy with their contact at the company, then promote it to the Johnson community. Each team presented to their peers and a group of over 20 marketing executives that visited as part of the Marketing Executive Coaching Program at Johnson on November 4th. Based on the presentation and elements of strategy, the winners were chosen! I’ll add some photos of what Sage Social looked like in a few.

Diwali: The festival of lights was celebrated directly after Battle of the Brands on November 5th. I was in a dance piece and the fashion show. I wish I could have done more, but even that was pushing it. Aah the life of a first year. Thing is I love dancing and I hadn’t been on stage in a really long time (5 years old?) so I figured this would be a good way to work off stage fright. Next year I definitely plan to be in more pieces and wear my own sari, since I am going on the India trek!!!!  Technically I could buy one in Jackson Heights (in Queens NY), but I’d like to buy one in India.

3. Citi Integrative Case: One of the memories of a Johnson student’s first year is the experience with the Integrative Case sponsored by Citi. I had heard so much about it when applying, then a friend of mine won with his team last year and just this past weekend I lived it. We had to come up with a long term growth strategy for a grocery chain. My team did well, though we did not make it to the finals. I watched my classmates in the five finalist teams answer questions from Citi employees regarding support for their valuations, be they multiple or DCF, what kind of M&A they suggested or didn’t suggest and the qualitative aspects of their strategy. It was an interesting and tiring experience. We received the case Friday night at 8 pm, submitted Sunday night at 10pm and then presented Monday at 9:30am. I took the bus to NYC much later that night after the finals and celebrating a friend’s birthday.

There’s only THREE weeks left to the quarter, and then I’m off to India – Mumbai, Kerala, Goa, Pune, Bangalore, get ready! Then we get to start immersions! Happy Holidays everyone!

Categories: Student, TwoYearMBA

3 comment(s) so far...

Re: Drinking from a firehose?

Thanks for sharing Lynnette! I stayed at your home during JMB just this past October and have been drinking from firehoses a bit myself lately, with application deadlines approaching(I'm sure you remember that well). Thank you for the candid look on the life of a first year student. Enjoy India and the holidays!

By Carrera Johnson on   11/25/2011 6:36 PM

Re: Drinking from a firehose?

Hey Carrera!!
Thanks for reading and thanks for the good wishes! I can imagine and I do not envy you, but it will soon be a distant past! You won't even believe when you are in my position looking at the core almost behind you. I can't wait to be done! I'm excited to hear how things go though - so keep me posted!

By Lynnette on   11/29/2011 10:23 PM

Re: Drinking from a firehose?

Thank you for sharing your experiences. They are really important for prospective applicants. Keep it up please. I can't wait to hear your comments from your trips. Gracias!!!

By David Arza on   12/4/2011 5:26 PM

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