Vince DelPidio

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Vince DelPidio, CQEMBA '14

Jan 31

Written by: Vincent DelPidio
1/31/2013 11:36 PM  RssIcon

By  popular demand...

Professor Stayman’s choice of the Black and Decker case in marketing was huge hit.  Many of us had some pretty insightful things to say, which was a surprise considering the percentage of the class who use power tools.  The northwest dominated the debate, which makes sense since most of us would agree that corner of the country is a hotbed for do-it-yourselfers and tradesfolk.

Bill in San Francisco opened with some great points when he asked, “Are we sure they really need these tools?  And who is Black and Decker to call power tools their birthright?  I’ve lived a long time and I’ve never even seen a tool, but why does that mean that Black and Decker has a bigger claim to them than me?  It not like I can’t just drive down to … whatever that big place is next to Target is called, House Depot or something, and buy one.”

Teammate Mary agreed adding, “I agree with Bill, I think some of the comments were insulting to Makita.  I mean, they’re people too, and guests in our country.”

Some Canadians offered to help everyone get 'hammered', however this did not advance the discussion.

Up the coast, Harris answered back with, “I think the real problem is education.  Did you know that most carpenters don’t even go to college?”

Volleying back, NorCal partner San Ramon added, “I think Joe Galli should had some samples up on stage with him.  It would have been much more powerful.  I for one didn’t have any idea what the color scheme would do for the tool.  Would it make it look fat?  Would it be slimming?  And is the yellow just on the interior?  Is it leather, or do power tools not use that?

The San Antonio team made a stand by mentioning, “I think Joey did great job of rallying the troops!”  The 49er State jumped right back in the debate with Max waxing, “I have a lot of experience in Biotech sales, and I think a great way to help build a sales relationship is by baking homemade cookies.  Maybe that would be a great way for the Wolf Pack to impress tradesmen on the job site.”

A San Diego transplant (go figure) originally from Wisconsin quipped, “You know, Milwaukee tools are 100% made in America.”  And the Atlanta put the lights out on the debate by closing, “You know, John Deere is made in China.”

Professor Staymen wrapped things up by discussing tradesmen image and personal brands, and answered the question we all were wondering, “The drill is the one that puts holes in stuff.”  He earned his Guiness that day.  

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