Johnson Marketing Professor Elected President of Society for Consumer Psychology

4/28/2014 10:57:00 AM

Stijn M.J. van Osselaer will oversee the society’s conferences, the awards, committees, and academic journal—the Journal of Consumer Psychology


Stijn M.J. van Osselaer, professor of marketing at Johnson at Cornell University, was elected president of the Society for Consumer Psychology, at the association’s annual meeting in March 2014. The society is a leading a voice to further the advancement of the discipline of consumer psychology in a global society. Its mission is to grow and advance consumer psychology as a scientific discipline.

Van Osselaer will serve as president-elect this year, and begin his active term in 2015. As president, he will oversee the society’s conferences, the awards and prizes it conveys, its committees, such as those on research practices and ethics, and its academic journal—the Journal of Consumer Psychology. In addition, van Osselaer will represent the society at the American Psychological Association (APA), its parent organization.

“It is an honor to serve as the 2015 president of the Society for Consumer Psychology,” van Osselaer said. “The Society does important work promoting the science of consumer psychology across the globe, of mentoring young researchers, and disseminating researchers’ findings to the public and other stakeholders.”

Among van Osselaer’s objectives while president are to strengthen its juried academic publication—Journal of Consumer Psychology—continuing to differentiate its position from competitor journals and solidifying its position as a top-tier journal. He will also work to maintain the quality and collaborative atmosphere of society conferences, and expand its global reach through small, high-quality international conferences.

“These goals and others serve to enhance the society and its journal’s visibility and standing among psychologists and policy makers, and to keep us focused on doing targeted activities well, to advance the society’s research and educational missions,” van Osselaer said .

Stijn van Osselaer is professor of marketing at the Samuel Curtis Johnson Graduate School of Management at Cornell University. His academic focus is on branding and the influences of learning, memory, and cognition in consumers’ decisions. Since receiving his PhD from the University of Florida in 1998, he served as Assistant and Associate Professor at the University of Chicago (1998-2003) and as Professor of Marketing (2003-2013) and Department Chair at the Rotterdam School of Management, Erasmus University. He has published in numerous top journals in his discipline, including the Journal of Consumer Psychology, Journal of Consumer Research, Journal of Marketing Research, Journal of Marketing, Organizational Behavior & Human Decision Processes, and Journal of Experimental Psychology: Learning, Memory, and Cognition.


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