Johnson's J. Edward Russo cited by The New Yorker

1/20/2011 12:22:00 PM

Preeminent publication of the curious leverages Russo study for piece about the need to research the human animal as the practices of theology and philosophy atrophy

In "Social Animal" (The New Yorker, Jan. 17), author David Brooks discusses how the new sciences of human nature can help make sense of a ife.  In his piece, he discusseds research co-written by J. Edward Russo, professor of Management and Marketing at Johnson.

Brooks writes:

"Human beings are overconfidence machines. Paul J. H. Schoemaker and J. Edward Russo gave questionnaires to more than two thousand executives in order to measure how much they knew about their industries. Managers in the advertising industry gave answers that they were ninety-per-cent confident were correct. In fact, their answers were wrong sixty-one per cent of the time. People in the computer industry gave answers they thought had a ninety-five per cent chance of being right; in fact, eighty per cent of them were wrong. Ninety-nine per cent of the respondents overestimated their success."

Visit the "Social Animal" article link above to read more.

 

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