Are American consumers passive aggressive? Eugenia Wu says, YES.

1/21/2011 2:31:00 PM

Study co-authored by the Johnson assistant professor of Marketing says Americans who are NOT confident with the government buy American more often

When we don’t feel confident about our government, we choose indirect ways of showing support, such as buying U.S.-based products, according to a new study is online and will be published in the Journal of Consumer Research, co-authored by Eugenia C. Wu, assistant professor of Marketing at Johnson.

As reported by the Chronicle Online, Jan. 19.  Read MORE
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