Johnson's Manoj Thomas tells the 'Skeptical Economist' how to avoid being a victim of price strategy

2/10/2011 1:52:00 PM

As an expert guest on a radio show, Thomas discusses how "factors beyond awareness"  influence consumers' buying patterns

In a fascinating discussion with Johnson Assistant Professor of Marketing, Manoj Thomas, "The Skeptical Economist," Pete Dunn hears how to be smarter consumer by learning how companies use subtle pricing tactics to hook consumers.

Dunn, an author and award-winning financial expert who regularly appears on national news as a economic pundit, also shares how poor pricing strategy brought the housing industry to it's knees.

Click and scroll to "Poor pricing strategy killed the housing market." Thomas' interview segment begins at approximately 13:30.



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