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BR Consulting Holds Expo to Showcase This Year’s Projects

05/15/2012

Top honor goes to consulting team for community child-care center


BR Consulting, the Samuel Curtis Johnson Graduate School of Management at Cornell University’s student-run consulting firm, recognized its top-performing client-engagement teams at its annual exposition in April 2012.  The firm matches student consultants, who have diverse work histories and educational backgrounds, and hail from a variety of geographies, with consulting clients. These clients range from Ithaca-based non-profits, to multi-million dollar technology-solutions providers. BR Consulting aims to address their most challenging business problems, drive business success, and deliver real results.

At the expo, student teams presented their findings and recommendations to a panel of industry experts comprising former BR Consulting directors and Johnson alumni. These included Justin Angle MBA ‘11, a consultant at McKinsey & Company’s Pittsburgh office; Steve Maddox MBA ‘10, a senior consultant at Deloitte’s Detroit office; and Dave Pisacich MBA ‘10, a project manager at Fidelity. Each team was given 15 minutes to present a short project summary, key findings, and relevant accomplishments. Presentations were primarily judged on the quality and strength of the analysis and recommendations, as well as the practical merits and impact of proposed next steps to the client.

This year’s top prize was awarded to the team members Tammi Nguyen MBA ‘13, Liz Riley MBA ‘13, Effie Wang MBA ‘13, and Jill Axline ‘PhD. They worked with a local non-profit that runs a child day care center in Ithaca. The project centered on re-branding initiatives, customer segmentation, and pricing. The team expects their recommendations to be implemented later this year.

“The project was challenging, and it gave us a great experience in an actual consulting engagement,” said team member Tammi Nguyen. “It’s definitely rewarding to see your ideas and recommendations come to life, especially those that make a positive impact on the community.”

The runner-up team of Bucky Bennett MBA ‘13, Jose Gaztambide MBA ‘13, Rita Golub MBA ‘13, and Natalie Lin MBA ’13, worked with an online consulting company based in New York. The third-place team of Emily Busch MBA ‘13, Chris Carvajal MBA ‘12, Amar Patel MBA ‘12, and Jeff West MBA ‘12, worked with a local shipping and storage company.

All three judges were impressed with the quality of this year’s presentations.

“BR Consulting allows Johnson students to apply in practice what they learn in the classroom, said Steve Maddox MBA ‘10. Today’s presentations were certainly reflective of the caliber of teaching at Johnson.”

“The analyses presented demonstrated a lot of depth, and a lot of the recommendations showed a great deal of creative thinking,” added Justin Angle MBA ’11.” The presentation decks were also well-polished.”

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