Johnson's Manoj Thomas' research cited by Huffington Post

5/31/2011 1:00:00 PM

Piece offers ways to outsmart the perils of impulse shopping including Thomas' researched recommendation to use cash instead of credit or debit cards

Excerpt from "Impulse buying: 3 ways to outsmart it" (Huffington Post, May 28):

Manoj Thomas, Kalpesh Kaushik Desai and Satheeshkumar Seenivasan published research in the June 2011 issue of the Journal of Consumer Research examining purchases by 1,000 households at a grocery store. The purchases were tracked with the data that comes from using a loyalty card at the store. All households, regardless of the method of payment, tended to buy the same amount of healthy food. But, those households who paid with credit or debit cards tended to buy more junk food than those who paid with cash. This study (along with some other experiments described in that research paper) demonstrates that paying with cash decreases the number of impulse purchases you make.

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