Business Week showcases AAD's class agent program
8/15/2011 2:56:00 PM
Johnson's Kristin Burke explains the program and how - by actively and creatively engaging alumni - it succeeds for the school
Excerpt from "How to boost alumni giving"
(Bloomberg Business Week, Aug. 15)
Alumni affairs officers at Johnson recognized that the connections between classmates would help foster philanthropy outreach after graduation. In 2009, the school began a class agent program
that asks selected alumni to hit up about 25 classmates a year for contributions. The agents work with other alums who collect life updates for the alumni magazine and plan reunions.
After implementing the class agent program, the rate of giving for the class of 2009 increased to 16 percent from 12 percent, says Kristen Burke, associate director of the class agent program. The strategy worked in classes of older alumni as well. Giving for the class of 1999 jumped from 20 percent to 27 percent after appointing a class agent. MORE