Johnson School team wins New Orleans IdeaCorps Challenge!

3/29/2010 11:00:00 AM

Johnson School team wins New Orleans IdeaCorps Challenge!
Competition unites MBA students with start-ups to revitalize the Big Easy
March 29, 2010


2010 Headlines

Johnson School team wins New Orleans IdeaCorps Challenge!

Competition unites MBA students with start-ups to revitalize the Big Easy

March 29, 2010 | Ithaca, NY | A team from the Johnson School, participating in their first IdeaCorps Challenge in New Orleans, took first place among other visiting business-school teams from Kellogg, Booth, Haas and Stanford. Presenting a business plan for Schedulist, a New Orleans-based start-up, the team was judged by Gen. Wesley Clark and Jim Coulter, founding partner of TPG Capital, among others.



The challenge, part of Entrepreneur Week 2010, charged teams from the nation's leading business schools to use their professional skills in short-term, high-impact service roles in the revitalization of New Orleans.

Supported by a title sponsorship from American Airlines, the team lead by Marlon Nichols and Daniel Hest and including Kelly Dwyer, Padraic McConville, Lou Paik, Jamease Leonard, Henry Parry-Okeden and Matthew Donovan helped Schedulist develop a plan to address issues with the launch, marketing and investment sourcing approach for their workforce scheduling program.

Nichols, '11, described the experience as an opportunity to "apply the tools we learned in core coursework, immersions, and electives." He also discussed how the competition directly reflected the experiential learning brand that of the school. "It was not just a theoretical exercise, it was real work, on behalf of a real client, and it required a combination of analytical thinking and team leadership skills, under time-pressured conditions," he said. "This is exactly what the Johnson School is all about."

The Idea Village organizers selected Nichols, on behalf of the M.B.A. participants, to address politicians, business leaders and the press during the closing dinner party at the home of journalists James Carville and Mary Matalin. The Johnson School has been invited to participate in the competition indefinitely.

The Johnson School team was additionally supported by the Black Graduate Business Association and the Roy H. Park Leadership Fellows Program. The Marketing Association and the Health Care & Biotechnology Club were platinum professional club partners and the Office of Diversity and Inclusion, the Entrepreneurship & Venture capital Club, the Consulting Club, the Sustainable Global Enterprise Club and several members of the Johnson School faculty provided additional financial support.


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