Bar IQ: 6 Tips to Make Your Business Sizzle

In this article, Warren Ellish, visiting senior lecturer of marketing at Johnson, president and CEO of Denver-based Ellish Marketing Group, shares ideas for how club owners can “differentiate their business from the bars and nightclubs down the street.” Ellish, a senior marketing executive with over 30 years of client and consulting experience, is also founder of Johnson’s Marketing Executive One-on-One Coaching Program.

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