Strategic Marketing

The Strategic Marketing immersion is ideal for MBA students who plan to start their careers as a:

  • chief marketing officer - responsible for creating the brand
  • product manager - responsible for the profitable growth of the brand
  • brand consultant

This semester-long immersion combines theoretical rigor with site visits and projects with leading U.S. companies. Students are required to apply their knowledge to real problems and deliver useable results to participating companies. Students work in teams, which allows them to practice team-oriented work processes, as well as build a network that will serve them for years to come.

Immersion Learning Affiliates

Students in the Strategic Marketing Immersion visit several companies to understand various facets of brand management. During the visit, senior managers in these companies share their experience and knowledge in specific areas. The students in the 2011 Strategic Marketing Immersion visited the following companies:
  • Bayer (Cross-functional interactions)
  • Colgate (Factory management) 
  • Coyne (Public Relations)
  • Johnson & Johnson (Innovations)
  • Lippincott (Brand consulting)
  • Nielsen (Market research)
  • Brand Asset Consulting (Brand equity)
  • Unilever (Brand management)

Immersion Consulting Clients

Students in Strategic Marketing Immersion work as marketing consultants to reputed companies to solve a marketing/business problem that is relevant for the company. The students in the 2011 Strategic Marketing Immersion undertook paid marketing consultancy assignments for the following companies:
  • Kraft
  • Levi Strauss
  • Marcum
  • Merrill Lynch
  • Ocean Spray
  • Talecris
  • Verizon