For Faculty and Researchers

Research accomplishments of our faculty go well beyond published articles in scholarly, peer-reviewed journals and being cited as thought leaders in news outlets.

Our faculty members secure slots as invited speakers at major universities and academic and practitioner conferences. They are reviewers, members of editorial boards, and editors of prestigious journals.

Our researchers produce state-of-the-art management research and challenge the status quo in varying areas of business. Critical questions in accounting, finance, economics, management, marketing, and operations are examined and analyzed.

Whether our researchers are exploring the effects of financial market regulations on investor welfare, unlocking consumer insights, or examining the psychology of pricing, their breakthrough work yields value-added applications in many fields of business.

The BSL is dedicated to deepening the business research conducted on campus and offers a wealth of opportunities to researchers, such as:

  • Students are high-quality, eager participants. The lab is open and used during the fall, spring, and summer semesters, with a large, established pool of participants keen on partaking in studies.
  • The lab is fully equipped with state-of-the-art personal computers and software, as well as video cameras, headphones, tripods, televisions, video editing equipment, and Q-sensors to monitor physiological responses to stimuli.
  • Facilities can be rearranged as needed to accommodate any study or space requirements. 
  • Data collection capabilities include Qualtrics, DirectRT, MediaLab, Ztree, among others.

If you are interested in using the lab’s resources or have questions, please contact the BSL Administrator at We also have the ability to add new programs and data collection capabilities annually.

The Visiting Scholars Program

The Business Simulation Lab has openings for visiting scholars. These positions, which usually last for one or two semesters, allow doctoral and post-doctoral students to study and conduct research with BSL faculty. Stipends for visiting scholars are typically covered by the student's current institution, or by a third-party grant (e.g., a Fulbright scholarship.) Individuals interested in a visiting scholars program should contact Manoj Thomas at

Ori Heffetz, Assistant Professor of Economics

I regularly use the BSL for conducting experiments because it is a professional lab with a very large pool of potential student-participants, and a great team runs it. In the past few years I’ve conducted experiments with more than a thousand students, studying various topics in economics and psychology.

Manoj Thomas, Associate Professor of Marketing

Controlled experiments are very useful in generating consumer insights. The BSL offers Johnson faculty the opportunity to run controlled experiments.