Pedicabs Arrive On Cornell University Campus
Reckitt Benckiser brings its modern version of the rickshaw to Johnson
Reckitt Benckiser (RB) a global consumer goods company specializing in health, home and hygiene products, is deploying pedicabs, a modern version of a rickshaw, near the Samuel Curtis Johnson Graduate School of Management at Cornell University to transport MBA students to and from their classes. The company, which markets its products in more than 180 countries, is visiting the Ithaca, New York, campus on September 6, 2012, to sponsor the business school’s weekly Sage Social.
“This is a great idea to build brand awareness with our MBA students for Reckitt Benckiser,” said Ivy Stevens-Gupta, director of corporate relations at Johnson.
Stevens-Gupta and Charlotte Mosher, assistant director of academic support and facilities, met with Cornell University police, transportation, risk management, and government and community relations to get approval for the pedicabs and to discuss traffic concerns, logistics, and safety issues. The pedicabs will be located in three areas close to Sage Hall, the central campus home of Johnson, from approximately 8:15 a.m. to 2:15 p.m. on Thursday, September 6, 2012.
Along with bringing pedicabs to the Cornell University campus, RB will also be promoting some of its brands during the Sage Social. Students will be able to sample food products, such as French’s mustard on hot dogs and Frank’s Red Hot Sauce on wings and quesadillas. RB swag bags containing water bottles, jump drives, pens, and note pads will be given out to MBA students, as well.
RB is an important corporate partner to Johnson, supplying executive guest speakers, sponsoring campus events, and recruiting our students.