Erik Simanis

Managing Director of Market Creation Strategies

Eric SimanisErik Simanis is Managing Director of Market Creation Strategies at the Center for Sustainable Global Enterprise at Cornell University's Johnson School of Management. His applied research focuses on advancing innovation and business development strategies for commercializing new product categories, particularly in emerging markets. Erik has led and consulted to new business ventures in India, Africa, Mexico, the former Soviet Union, and the U.S., and has held management positions in the wood products and transportation industries. His recent work is published in the Harvard Business Review, The Wall Street Journal, Sloan Management Review, and the journal Innovations. Erik holds a PhD in Management from Cornell, an MBA from the University of North Carolina at Chapel Hill, where he received the Norman Block Award for highest academic achievement, and a BA magna cum laude from Wake Forest University.

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