The biggest challenge in targeting the BOP is that each consumer makes a very small purchase, says M...
“I am not a lawyer, but I don't think the saying ‘Go Paperless, Save Trees’ needs significant scient...
Mark Milstein and SGE are featured in this article about serving the base of the pyramid.
Johnson’s Mark Milstein shares lessons learned at Social Innovation Summit at the United Nations in...
Erik Simanis, managing director of Market Creation Strategies, describes a process for applied resea...
Lori McMahon, SGE immersion '09 and MBA '10, senior marketing consumer market manager at Intel Corpo...
Creating What Hasn't Existed Before
Jacqueline Novogratz, founder and CEO of the Acumen FundNovogratz talks with Mark Milstein, director of the Center for Sustainable Global Enterprise, about the drive within entrepreneurs to create and innovate.
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