Hotel Guests Benefit from Environmental Certification

(5/5/14)

Faculty affiliate, Rohit Verma and colleagues publish new research on the impact of environmental certification on the hotel industry.

Most people have stayed at a variety of hotels for numerous reasons with various experiences. We all have our own theories of why an experience at one hotel may be better than another, but have we stopped to think about whether or not environmental certification impacts the quality of our stay? A team of researchers including Rohit Verma, faculty affiliate at the Center for Sustainable Global Enterprise at Johnson, together with Angel Peiró-Signes, María-del-Val Segarra-Oña, José Mondéjar-Jiménez, and Manuel Vargas-Vargas, recently released findings on the impact ISO 14001 environmental certification has one’s stay at a hotel.  

“The Impact of Environmental Certification on Hotel Guest Ratings,” published in Cornell Hospitality Quarterly compared customer ratings of their experience staying in hotels in Spain with and without ISO 14001 certification. Based on a comparison of customer ratings of 6,850 hotels, their results showed that hotels with ISO 14001 certification were given more positive reviews than those without. Ratings differed given the quality of the hotel but all hotels benefited from the management discipline provided by ISO 14001.

The full article can be found on the Cornell Hospitality Quarterly website.
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