Defining the Benefits of Destination Monitoring
Johnson MBA students work with Sustainable Travel International to define the benefits of destination monitoring for businesses, governments, and communities.
The Samuel Curtis Johnson Graduate School of Management’s Center for Sustainable Global Enterprise at Cornell University is undertaking a research project in collaboration with Sustainable Travel International
(STI) to define the benefits of destination monitoring for businesses, governments, and communities.
A team of second year MBA students are performing survey research in four regions of the world under the direction of Senior Professional Fellow Megan Epler Wood with the oversight of Dr. Louise Twining Ward, President of STI. The survey together with expert interviews will help define the value proposition of destination monitoring for businesses and its role in contributing to sustainability decision making at the community and governmental levels.
About Sustainable Travel International
Sustainable Travel International is a non-profit organization founded in 2002 to help communities and businesses harness the power of tourism to leave the world a better place.