Johnson's Mark Milstein discusses Impact Investing with U.S. News & World Report

3/29/2011 12:45:00 PM

Milstein talks about upcoming Impact Investing competition and how students studying this emerging and vital field learn about business growth opportunities that also address larger social and environmental issues

From "The Sustainable M.B.A." (U.S. News & World Report, March 11)

It used to be that if you studied investing at business school, the emphasis was on profit. Now, students studying the emerging field of impact investing learn about business growth opportunities that address larger social and environmental issues.

In fact, student interest in impact investing has swelled so much that next month, the Kellogg School of Management at Northwestern University and the Johnson Graduate School of Management at Cornell University will host the 2011 International Impact Investing Challenge.

Mark Milstein, the director for Johnson's Center for Sustainable Global Enterprise, said in a Kellogg press release, "This competition is exciting and unique because it challenges M.B.A.s to think about how we employ capital so that competitive investment returns flow from the value created by solving our biggest problems-poverty, climate change, ecosystem degradation--with innovation and entrepreneurship."