"Trickle UP!" says Stu Hart

(8/3/10)

New York Times' "Green" blog highlights Johnson prof's BoP solutions

2010 Headlines

"Trickle UP!" says Stu Hart

New York Times' "Green" blog highlights Johnson prof's BoP solutions


 
Stuart Hart
Stuart Hart

August 3, 2010 | Ithaca, NY | In "For the world's ill's trickle-up solutions" (New York Times, August 3), Johnson professor of Management Stu Hart suggests that new advances in clean technologies can quickly take hold in developing markets like India and China because large parts of these countries provide a setting of "nonconsumption" in which basic needs like energy, transportation, health care and clean water go unmet or are badly served by existing products and services.

Hart says that working in such low-income markets can force innovators and entrepreneurs to drive complexity and cost from their products and the business models they create to sell them. Once these new solutions are tested and proven in the poorest communities, the theory goes, many can "trickle up" to the developed world, where features can be added for more affluent markets.

"In fact," said Hart, "The farther down the income pyramid the technology begins, the more upside growth potential exists over the life of the innovation."

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