Sustainable Enterprise Immersion Wins Prize
4/25/2011 3:06:00 PM
Semester-long intensive course recognized by University of South Carolina's business school
The Center for Sustainable Global Enterprise at Johnson at Cornell was named a grand prize winner for its Sustainable Global Enterprise Immersion program, in a competition sponsored by the Darla Moore School of Business at the University of South Carolina. The 2010 D. Alfred N. and Lynn Manos Page Prize for Sustainability Issues in Business Curricula is designed to encourage and support efforts to introduce or substantially upgrade sustainability courses and associated coursework into the curriculum of business schools.
Johnson’s Sustainable Global Enterprise Immersion was one of two grand prize winners, the other being the Anderson School of Management and the Institute of the Environment and Sustainability at the University of California at Los Angeles. Johnson was recognized for the broad, ambitious goals of its Sustainable Global Enterprise Immersion, as well as for the intensive instructional focus and real-world sponsored projects, with companies, non-profits, and NGOs.
The immersion’s two broad goals are to:
- Understand the enormous challenges facing the world, as humans come to grips with the effects of overuse of natural resources, and how these challenges affect business
- Explore and understand the role that business can and must play in moving to a more sustainable future
The immersion launched in 2005, as a semester-long intensive course for first-year MBA students. The course has grown in popularity, with both students and the companies that sponsor the course’s applied projects. Since its inception, 37 firms have sponsored projects, for which MBA students analyze a need and deliver implementable solutions.
Graduates of the Sustainable Global Enterprise Immersion program have gone on to work in both industry and the non-profit sector at firms such as Accenture, US AID, GE Energy, S. C. Johnson, EnerNOC, and The Clinton Foundation.