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Market Creation Accelerator

Market Creation Accelerator

A field-based business coaching program for companies targeting D&E consumers in emerging markets.



The Center at Work


Energizing My Career

by James Landi, MBA ‘15
James Landi, MBA ‘15

Environmental Defense Fund (EDF) Climate Corps offers a set of critical challenges that require creative thinking relevant to an MBA education.

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News & Highlights


Insights on Doing Business at the Base of the Pyramid

Johnson’s Mark Milstein shares lessons learned at Social Innovation Summit at the United Nations in...

The Market Creation Strategies Initiative: Applied Research Produces Real Impact

Erik Simanis, managing director of Market Creation Strategies, describes a process for applied resea...

Driving Social Change Around the World

Lori McMahon, SGE immersion '09 and MBA '10, senior marketing consumer market manager at Intel Corpo...

SGE Media Player


Creating What Hasn't Existed Before

Jacqueline Novogratz, founder and CEO
of the Acumen Fund

Novogratz talks with Mark Milstein, director of
the Center for Sustainable Global Enterprise,
about the drive within entrepreneurs to create and innovate.


The Business Model behind the Bright Idea

In the first Google Hangout of the 2014 Design Expo, we will be discussing the importance of business models with Mal Warwick, Author, The Business Solution to Poverty, and Erik Simanis, Managing Director, Market Creation Strategies, Cornell University.

Center Projects Spanning the Globe

See how we build global business opportunities by addressing environmental and social problems through innovation and enterprise. = Projects
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