EMI at Work

The Emerging Markets of Trade, Telecom, and Energy in Mexico

by Meghan Bell, Ross Brown, Gargi Chaudhuri, Juan Matienzo
Meghan Bell, Ross Brown, Gargi Chaudhuri, Juan Matienzo
Ensuring sustainable future growth for its economy and positive trade relations will require the Mexican government to address several challenges related to the structure of its domestic economy.

Driving Business and Culture through Mobile Apps

by Tosin Adeniji, Sam Haveson, Rebecca Kim, Maximillian Kaye
Tosin Adeniji, Sam Haveson,  Rebecca Kim,  Maximillian Kaye
WeChat has also spurred international interest expanding into China. They have effectively provided a method of testing the Chinese market through allowing U.S. companies and the broader market to gain an understanding for and how to market to active Chinese consumers. The value in WeChat’s existence has unlocked the potential for international companies to allocate resources to this once foreign, and now integrated consumer.

Natura: a troubled international expansion of a Brazilian multinational

by Evodio Kaltenecker
Evodio Kaltenecker
Natura, a Brazilian manufacturer and marketer of beauty products, cosmetics, perfumes and personal, hair and skin care, provides an interesting example of how an emerging market company succeeds against resourceful and established multinationals from advanced economies.

What is next for Uzbekistan?

by Anna Poplasky
Anna Poplasky
Opening trade and financial channels with the rest of the world is essential for Uzbekistan to become a sound economic player.

Lending in Mexico: Alex Chung's Perspective

by Vidur Ahlowlia, Ahmed Aljabreen & Ben Andryisck
Vidur Ahlowlia, Ahmed Aljabreen & Ben Andryisck
The lack of a widespread banking services infrastructure in Mexico creates a problem for poor, rural Mexicans who need and/or want access to traditional banking services

Scarcity of infrastructure a major obstacle to national economic growth

by HyungJoon (Simon) Kim
HyungJoon (Simon) Kim
Private investors hesitate to invest in infrastructure in developing countries because of high level of political risk, exchange risk, and demand risk.

Is Brazil becoming a true market oriented modern economy?

by Decio Oddone, O&G Officer at Prumo Logistics
Decio Oddone, O&G Officer at Prumo Logistics
Corruption and a corrupted way of doing politics, populist measures and relaxed fiscal and monetary policies showed that Brazil still has a long way to go before becoming a developed country.

A review of the Mexican National Innovation System

by Lourdes Casanova, Senior Lecturer of Management and Academic Director of the Emerging Markets Institute and Samantha Rullán, EMI Assistant Director
Lourdes Casanova, Senior Lecturer of Management and Academic Director of the Emerging Markets Institute and Samantha Rullán, EMI Assistant Director
Innovations are emerging from a country that is experiencing important social and political problems. 

Competence and motivation

by Hye Jung Yoon, Johnson, Cornell University
Hye Jung Yoon, Johnson, Cornell University
Those who sacrifice their self-interests for collective goals would gain status from others more effectively in Asian cultures, which emphasized more team-oriented atmosphere and appreciate group harmony more than the Western culture.

Discussing Brazil’s current political and economic crisis at Cornell

by Samantha Rullán, EMI Assistant Director
Samantha Rullán, EMI Assistant Director

III Brazilian Conference: Is Brazil’s Democracy in Crisis? organized by BRASA Cornell in partnership with the Emerging Markets Institute


“Through I course I took with the Emerging Markets Institute, I developed a human resource strategy for retaining high potential female employees for a major investment bank in South Africa. This was my most beneficial experience at business school and highlighted a pressing subject: women’s empowerment in the workplace.”

- Bryson Saez, MBA '14
EMI Fellow