Johnson's Warren Ellish talks brand positioning to international group of entrepreneurs
The Entrepreneurs' Organization's signature event featured a discussion with Ellish, May 6 in Chicago
Johnson visiting senior lecturer of Marketing, Warren Ellish
, founder and principal of the Ellish Marketing Group
, delivered a keynote at the Entrepreneurs' Organization Global Leadership Conference
in Chicago on May 6. His talk, entitled "Three Critical Steps to Positioning Your Product or Service Into a World-Class Brand," dovetailed with one of his primary Johnson lecture topics - the importance of brand positioning.
Founded in 1987 by a group of young entrepreneurs, the Entrepreneurs' Organization (EO) was established to build an influential community of entrepreneurs and engage them to learn and grow. Today, EO is a dynamic, global network of more than 7,500 business owners in 38 countries.Membership in one of EO’s 118 chapters is by invitation only; the average member is 40 years old with annual revenues of US$18.4 million.
As EO’s signature event, the Global Leadership Conference provides members an opportunity to connect with peers from around the world to share best practices, tools and training.
The article author disables the comment feature.