Johnson's Warren Ellish talks brand positioning to international group of entrepreneurs

05/05/2011
The Entrepreneurs' Organization's signature event featured a discussion with Ellish, May 6 in Chicago


Johnson's Warren Ellish talks brand positioning to international group of entrepreneurs
Johnson visiting senior lecturer of Marketing, Warren Ellish, founder and principal of the Ellish Marketing Group, delivered a keynote at the Entrepreneurs' Organization Global Leadership Conference in Chicago on May 6.  His talk, entitled "Three Critical Steps to Positioning Your Product or Service Into a World-Class Brand," dovetailed with one of his primary Johnson lecture topics - the importance of brand positioning.

Founded in 1987 by a group of young entrepreneurs, the Entrepreneurs' Organization (EO) was established to build an influential community of entrepreneurs and engage them to learn and grow.  Today, EO is a dynamic, global network of more than 7,500 business owners in 38 countries.Membership in one of EO’s 118 chapters is by invitation only; the average member is 40 years old with annual revenues of US$18.4 million.

As EO’s signature event, the Global Leadership Conference provides members an opportunity to connect with peers from around the world to share best practices, tools and training.
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