Johnson's Warren Ellish talks brand positioning to international group of entrepreneurs
The Entrepreneurs' Organization's signature event featured a discussion with Ellish, May 6 in Chicago
Johnson visiting senior lecturer of Marketing, Warren Ellish
, founder and principal of the Ellish Marketing Group
, delivered a keynote at the Entrepreneurs' Organization Global Leadership Conference
in Chicago on May 6. His talk, entitled "Three Critical Steps to Positioning Your Product or Service Into a World-Class Brand," dovetailed with one of his primary Johnson lecture topics - the importance of brand positioning.
Founded in 1987 by a group of young entrepreneurs, the Entrepreneurs' Organization (EO) was established to build an influential community of entrepreneurs and engage them to learn and grow. Today, EO is a dynamic, global network of more than 7,500 business owners in 38 countries.Membership in one of EO’s 118 chapters is by invitation only; the average member is 40 years old with annual revenues of US$18.4 million.
As EO’s signature event, the Global Leadership Conference provides members an opportunity to connect with peers from around the world to share best practices, tools and training.