Kate Corrine Bilus

Executive MBA Americas '15

Email: kcb87@cornell.edu

Kate Corrine Bilus is currently employed at Mattel, Inc. where she is the Senior US Marketing Manager for Thomas and Friends, a brand within the Fisher Price Toys portfolio. Her responsibilities include the development of strategic business and marketing plans, retail partnerships to build surround sound promotional programs, execution of new product launches, and product forecast management. Prior to her time on Thomas, Kate portfolio managed 2 key Disney licensed girls brands and 2 Girls IP brands for Mattel. She co-managed the Licensor relationship with Disney Consumer Products and built a multi-million dollar launch strategy for the Disney Animation Studios new release Frozen.

Prior to her time with Mattel, Kate worked in the beauty industry for over 10 years in roles across Brand Management, Sales Strategy, Customer Marketing, and Retail Buying for Macy&rsquos East and Johnson & Johnson. Her professional interests lie in brand strategy, new product launch execution, and advertising development.

Kate holds a BS from Miami University in Oxford, Ohio in Marketing and a concentration in Entrepreneurship. Her personal interests include yoga, hiking, traveling, and attending live music performances.


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