Professor Russo holds a bachelor's degree in mathematics, a master's degree in probability and statistics, and a doctoral degree in cognitive psychology. He has consulted for numerous public and private organizations. His research centers on decision making for managers and consumers. His published work has dealt with advertising, behavioral methodologies, consumer-information aids, decision processes strategies, the distortion of information during a decision, and product knowledge. He is the co-author of Winning Decisions (Doubleday 2002), a book for managers on the behavioral aspects of decision-making. He was on the Faculty at the University of Chicago, the University of California, San Diego and has held visiting positions at Bocconi University (Milan), Carnegie-Mellon, and Duke, and Penn (The Wharton School). He is a fellow of the American Psychological Society.