Professor Manoj Thomas holds a master’s degree in business management and a doctorate in marketing. His specialization is consumer psychology, and his research has been published in the Journal of Consumer Research, the Journal of Marketing Research, Marketing Science and Psychological Science. Thomas conducts experimental studies to unveil the nonconscious mental processes that influence consumer behavior. He has identified several interesting effects – such as the left-digit effect, the ease-of-computation effect, and the credit card effect – that characterizes how heuristics and feelings influence our everyday decisions. His research has been discussed in a variety of media outlets such as CBS, NPR, The Wall Street Journal, The New York Times and Science. The Marketing Science Institute identified Thomas as one of the MSI Young Scholars likely to influence marketing theory and practice. He is the recipient of the Clifford H. Whitcomb faculty fellowship and the Half Century fellowship from Cornell University. He is on the editorial review boards of the Journal of Consumer Research and the Journal of Consumer Psychology.
At Johnson, Thomas teaches Strategic Brand Management and Product Management. He has been on the Johnson teaching honor roll in all the semesters that he has taught. In 2010, Johnson's graduating MBA class voted him to receive the Apple Award for Excellence in Teaching.