Professor Manoj Thomas’ specialization is consumer psychology. His research has been published in the Journal of Consumer Research, the Journal of Marketing Research, Marketing Science and Psychological Science. Thomas conducts experimental studies to unveil the nonconscious mental processes that influence consumer behavior. He has identified several interesting effects – such as the left-digit effect, the precision effect, and the credit card effect – that characterizes how heuristics and feelings influence our everyday decisions. His research has been discussed in a variety of media outlets such as CBS, NPR, The Wall Street Journal, The New York Times and Science. He has been identified as an MSI Young Scholar, and is the recipient of the Clifford H. Whitcomb faculty fellowship and the Half Century fellowship from Cornell University. He is an Associate Editor for the Journal of Consumer Psychology and on the editorial review board the Journal of Consumer Research.
At Johnson, Thomas teaches Strategic Brand Management and Product Management. He has been on the Johnson teaching honor roll in all the semesters that he has taught. In 2010, Johnson's graduating MBA class voted him to receive the Apple Award for Excellence in Teaching.