Since coming to Johnson in 1991, Bloomfield has used laboratory experiments to examine the effects of financial market regulations on investor welfare, and to explore how psychological forces can alter the behavior of financial markets. Bloomfield is the founding director of the Financial Accounting Standards Research Initiative (FASRI). FASRI, an activity of the Financial Accounting Standards Board, uses a blog and weekly online round table discussions, to foster communication between academic researchers and accounting standard setters, and conducts and supports studies that can assist the FASB in its deliberations. Professor Bloomfield is an editor of Accounting, Organizations and Society, and serves on the editorial boards of a number of peer-reviewed journals, including The Accounting Review, Journal of Accounting and Economics, and Journal of Accounting Research.
Professor Bloomfield is an advocate for serious uses of virtual worlds for education and distance collaboration. He hosts the weekly Metanomics event series in Second Life, which explores business and policy aspects of new technology. Bloomfield virtual world activities have been covered extensively in the media, from BusinessWeek and The New York Times to CFO Magazine, Technology Review.