Vishal’s primary research interests lies in studying social interactions, and how such interactions affect consumer preferences and choices. He seeks to develop econometric methods which would lead to improved managerial decision making in the areas of pricing, product development and demand estimation. More recently, Vishal has developed an interest in studying marketing issues specifically pertaining to shopping behavior in emerging markets. His research has been published in Marketing Science. Prior to entering academe, he worked across industries and functions for six years, including stints as a marketing manager for an Internet startup and a consultant for Accenture. Narayan teaches Marketing Management in the full time and executive MBA programs. He has received the Clifford H. Whitcomb faculty fellowship and Half Century fellowship from Cornell University, and the Stern Award for PhD Teaching Excellence from New York University.