Profile

Brian Wansink

Brian Wansink

Adjunct Professor of Marketing

Email: bcw28@cornell.edu
110 Warren Hall
Cornell University
Ithaca, NY 14853
Phone: 607-254-4960

Brian Wansink, Ph.D.1990 - Stanford University, is the John S. Dyson Professor of Marketing in the Charles H. Dyson School of Applied Economics & Management and the Director of the Cornell Food and Brand Lab. At Johnson he is an Adjunct Professor participating in collaborative research with marketing faculty. He is author of over 100 academic articles and books, including the best-selling Mindless Eating: Why We Eat More Than We Think (2006) along with Marketing Nutrition (2005), Asking Questions (2004), and Consumer Panels (2002).

Please see Professor Wansink’s primary department profile for further information about his research and teaching.

Curriculum Vitae (CV)

Click here to view the curriculum vitae (PDF document).

Published Papers

  • Wansink, Brian; van Ittersum, Koert.  "Boundary Research: Tools and Rules for Impactful Research in Emerging Fields"  Journal of Consumer Behaviour  1.1  (2016):  1-16.

  • Wansink, Brian.  "Change Their Choice! Changing Behavior Using the CAN Approach and Activism Research"  Psychology & Marketing  32.5  (2015):  486-500.

  • Wansink, Brian; Chandon, Pierre.  "Slim by Design: Redirecting the Accidental Drivers of Mindless Overeating"  Journal of Consumer Psychology  24.3  (2014):  413-431.

  • Chandon, Pierre; Wansink, Brian.  "Does Food Marketing Need to Make Us Fat? A Review and Solutions"  Nutrition Reviews  70.10  (2012):  571-593.

  • Wansink, Brian; Painter, J E; North, J.  "Bottomless Bowls: Why Visual Cues of Portion Size May Influence Intake"  Obesity Research  13.1  (2005):  93-100.

Scholarly Books

  • Wansink, Brian, 2006, Mindless Eating – Why We Eat More Than We Think, Bantam-Dell.

  • Wansink, Brian, 2005, Marketing Nutrition – Soy, Functional Foods, Biotechnology, and Obesity, University of Illinois Press.

  • Bradburn, N M; Sudman, S; Wansink, Brian, 2004, Asking Questions: The Definitive Guide to Questionnaire Design – For Market Research, Political Polls, and Social and Health Questionnaires, Jossey-Bass.