Clarence Lee

Clarence Lee

Breazzano Family Sesquicentennial Fellow
Assistant Professor of Marketing

401B Sage Hall
Samuel Curtis Johnson Graduate School of Management
Cornell University
Ithaca, NY 14853-6201
Phone: 607-255-9509

Professor Lee's research examines the drivers behind consumer adoption, usage, and purchase dynamics of digital goods, where he models consumer behavior using Bayesian statistics and structural econometric techniques. Digital products and platforms, such as the ones produced by many Silicon Valley/NYC tech start-ups, are increasingly present in almost all consumer interactions. In such settings, understanding consumer choice and the dynamics of engagement and usage become critically important in order to acquire, serve and retain consumers.

Professor Lee received his doctorate from Harvard Business School and holds undergraduate and graduate degrees in Electrical Engineering & Computer Science from MIT. Prior to pursuing graduate studies, he has conducted nanotechnology research at IBM and space system design at MIT Lincoln Laboratory.

Curriculum Vitae (CV)

Click here to view the curriculum vitae (PDF document).

Working Papers

  • Lee, Clarence; Kumar, Vineet; Gupta, Sunil.  "Designing Freemium: a Model of Consumer Usage, Upgrade, and Referral Dynamics"

  • Elberse, Anita; Lee, Clarence; Zhang, Ling-Ling.  "Viral Video: The True Reach of Online Video Advertisements"

  • Lee, Clarence; Ofek, Elie; Steenburgh, Thomas.  "Where do the Most Active Customers Originate and How Can Firms Keep Them Engaged?"