Professor Kim’s research interests include consumers’ symbolic and adaptive use of products, consumer well-being, and the influence of self-views and emotions on consumer behavior. Her research has been published multiple times in the Journal of Consumer Research, a leading academic journal in her field. Prior to joining the Johnson School of Management, she received a Ph.D. in Marketing from the Kellogg School of Management, Northwestern University and an M.S. in Communication from Cornell University.
At Johnson, Professor Kim teaches the core Marketing course and the Consumer Behavior course. In April 2015, she was recognized in the list of “The World’s Best 40 Under 40 Business School Professors,” released by Poets & Quants. Professor Kim is also a recipient of the Half Century Faculty Research Fellowship, awarded to high-potential junior tenure track faculty at Johnson.