Profile

Vrinda Kadiyali

Vrinda Kadiyali

Nicholas H. Noyes Professor of Management
Professor of Marketing and Economics

Email: vk24@cornell.edu
448 Sage Hall
Samuel Curtis Johnson Graduate School of Management
Cornell University
Ithaca, NY 14853-6201
Phone: 607-255-1985

Professor Kadiyali's research is on firms' competitive strategies. She uses econometric models of game theory to study firm competition. She has published in leading marketing and economics journals like Marketing Science, Management Science, Rand Journal of Economics, and Journal of Econometrics. She has served on editorial boards and refereed for several leading marketing and economics journals and organizations. She currently teaches the Strategy core in various programs. Previously, she taught courses on Internet marketing, channels of distribution, marketing models, as well as several PhD courses.

Curriculum Vitae (CV)

Click here to view the curriculum vitae (PDF document).

Published Papers

Working Papers

  • Mukherjee, Anirban; Kadiyali, Vrinda.  "The Competitive Dynamics of DVD Release Timing and Pricing"

  • Kadiyali, Vrinda; Narayan, Vishal; Puranam, Dinesh.  "The Impact of Calorie Posting on Consumer Opinions: A Flexible Latent Dirichlet Allocation Model with Informative Priors"

  • Kadiyali, Vrinda; Narayan, Vishal; Puranam, Dinesh.  "The Impact of Market Disruption on Consumer Experience: When Uber Comes to Town"

Book Chapters