Jerath, Kinshuk; Ma, Liye; Park, Young-Hoon. "Consumer Click Behavior at a Web Search Engine: The Role of Keyword Popularity" Journal of Marketing Research (Accepted)
Kim, Hye-Jin; Park, Young-Hoon; Bradlow, Eric T; Ding, Min. "PIE: A Holistic Preference Concept and Measurement Model" Journal of Marketing Research (Accepted)
Schweidel, David A.; Park, Young-Hoon; Jamal, Zainab. "A Multiactivity Latent Attrition Model for Customer Base Analysis" Marketing Science (Accepted)
Park, Chang Hee; Park, Young-Hoon; Schweidel, David A.. "A Multi-Category Customer Base Analysis" International Journal of Research in Marketing (Accepted)
Park, Young-Hoon; Park, Chang Hee; Ghosh, Pulak. "Modelling member behaviour in on-line user-generated content sites: a semiparametric Bayesian approach" Journal of the Royal Statistical Society: Series A 174.4 (2011): 1051?1069.
Jerath, Kinshuk; Ma, Liye; Park, Young-Hoon; Srinivasan, Kannan. "A 'Position Paradox' in Sponsored Search Auctions" Marketing Science 30.4 (2011): 612-627.
Ding, Min; Park, Young-Hoon; Bradlow, Eric T.. "Barter Markets for Conjoint Analysis" Management Science 65.6 (2009): 1003-1017.
Haruvy, Ernan; Leszczyc, Peter T. L. Popkowski; Carare, Octavian; Cox, James C.; Greenleaf, Eric A.; Jank, Wolfgang; Jap, Sandy; Park, Young-Hoon; Rothkopf, Michael H.. "Competition Between Auctions" Marketing Letters 19.4-Mar (2008): 431-448.
Park, Young-Hoon; Ding, Min; Rao, Vithala R.. "Eliciting Preference for Complex Products: A Web-Based Upgrading Method" Journal of Marketing Research 45.5 (2008): 562-574.
Chan, Tat Y.; Kadiyali, Vrinda; Park, Young-Hoon. "Willingness to Pay and Competition in Online Auctions" Journal of Marketing Research 44.2 (2007): 324-333.
Bradlow, Eric T.; Park, Young-Hoon. "Bayesian Estimation of Bid Sequences in Internet Auctions Using a Generalized Record-Breaking Model" Marketing Science 26.2 (2007): 218-229.
Gaur, Vishal; Park, Young-Hoon. "Asymmetric Consumer Learning and Inventory Competition" Management Science 53.2 (2007): 227-240.
Ho, Teck-Hua; Park, Young-Hoon; Zhou, Yong-Pin. "Incorporating Satisfaction into Customer Value Analysis: Optimal Investment in Lifetime Value" Marketing Science 25.3 (2006): 260-277.
Park, Young-Hoon; Bradlow, Eric T.. "An Integrated Model for Bidding Behavior in Internet Auctions: Whether, Who, When, and How Much" Journal of Marketing Research 42.4 (2005): 470-482.
Park, Young-Hoon; Fader, Peter S.. "Modeling Browsing Behavior at Multiple Websites" Marketing Science 23.3 (2004): 280-303.