J. Edward Russo

J. Edward Russo

S.C. Johnson Family Professor of Management
Professor of Marketing

443 Sage Hall
Samuel Curtis Johnson Graduate School of Management
Cornell University
Ithaca, NY 14853-6201
Phone: 607-255-5440

Professor Russo holds a bachelor's degree in mathematics, a master's degree in probability and statistics, and a doctoral degree in cognitive psychology. He has consulted for numerous public and private organizations. His research centers on decision making for managers and consumers. His published work has dealt with advertising, behavioral methodologies, consumer-information aids, decision processes, the distortion of information during a decision, and product knowledge. He is the co-author of Winning Decisions (Doubleday 2002), a book for managers on the behavioral aspects of decision-making. He was on the Faculty at the University of Chicago, the University of California, San Diego, and has held visiting positions at Bocconi University (Milan), Carnegie-Mellon, Duke (The Fuqua School), the Indian School of Business (Hyderabad), and Penn (The Wharton School). He is a fellow of the American Association for the Advancement of Science, American Psychological Association, and the Association for Psychological Science.

Curriculum Vitae (CV)

Click here to view the curriculum vitae (PDF document).

Published Papers

Working Papers

  • Corbin, Jonathan C.; Reyna, Valerie; Russo, J. Edward.  "Cognitive Consistency, Verbatim Memory, and Gist Processing in the Risky-Choice Framing Bias"

  • Russo, J. Edward; Meloy, Margaret G.  "Hypothesis Generation and Testing in Wason's 2-4-6 Task"

  • Boyle, Peter J; Russo, J. Edward; Kim, Yuyoung.  "The Act of Decision Making as a Source of Unwarranted Confidence: A Demonstration with Entrepreneurs"

Scholarly Books

Book Chapters