Kaitlin Woolley

Kaitlin Woolley

Assistant Professor of Marketing

Professor Woolley studies consumer motivation and goal pursuit, with a focus on understanding what consumers value when pursuing their goals and how to use this to increase goal persistence. She also researches the influence of goal conflict on consumer choice, and the role food consumption plays in social connection. Woolley’s research has been published in journals and book chapters, including Journal of Consumer Research and Journal of Personality and Social Psychology. It has been featured in outlets such as the Wall Street Journal, the New York Times, Harvard Business Review, NPR, and Psychology Today.

At Johnson, Professor Woolley teaches the core Marketing course and the Consumer Behavior course. Woolley earned a bachelor’s degree magna cum laude in psychology from Cornell University. She earned an MBA from the University of Chicago Booth School of Business. Her PhD is in Behavioral Science from the University of Chicago Booth School of Business.

Curriculum Vitae (CV)

Click here to view the curriculum vitae (PDF document).

Published Papers

Working Papers

  • Woolley, Kaitlin; Risen, Jane L..  "Closing your Eyes to Follow your Heart: Avoiding Information to Protect a Strong Intuitive Preference"

Book Chapters