Entrepreneurship@Johnson
BR Incubator
BR Incubator (BRI) is a service-based business incubator managed by a team of student managers. Through a screening and selection process, emerging businesses and entrepreneurs are matched with MBA and other student consultants with expertise in the company's area(s) of need. The focus of these consulting relationships is primarily to help emerging growth companies prosper and to help entrepreneurs develop an idea into a plan of action. Consultants offer a full range of services in the general categories of business plan review and business and product development assistance.
Under the management of BRI student managers, consultants have full responsibility for delivering services to the clients. In the performance-learning process characteristic of the Johnson School, these individuals take on these projects with specialized knowledge and analytical thinking skills, and they receive continual feedback from their clients and the student managers. The student managers interact direction with a Board of Advisors composed of Cornell faculty and staff representing a wide area of key University constituents.
Consultants are paid for their services directly by clients, generally starting at a rate of $150 per engagement; BRI does not add any charges to these fees as the BRI managers receive credit for their running of BRI.
Since its inception in 2001, BRI has brokered more than 60 consultancies with individual entrepreneurs and growth companies across approximately 18 industries. The list is as notable for its diversity as for its successes. While many companies reflect Cornell's strengths in agriculture, bio-technology, and engineering, several others focus on children's learning through phonetic reading, movement and dance, and biographical role-model dolls. See profiles of some of these successful businesses.
