Immersion Learning
Strategic Marketing
The Strategic Marketing immersion is ideal for MBA students who plan to start their careers as a:
- chief marketing officer - responsible for creating the brand
- product manager - responsible for the profitable growth of the brand
- brand consultant
This semester-long immersion combines theoretical rigor with site visits and projects with leading U.S. companies. Students are required to apply their knowledge to real problems and deliver useable results to participating companies. Students work in teams, which allows them to practice team-oriented work processes, as well as build a network that will serve them for years to come.
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