Marketing adapts the analytical and behavioral theories commonly used in economics, psychology, sociology, and operations research and applies them to marketing problems. Potential areas of study range from analysis and modeling of consumer behavior to research in the decision-making processes of marketing organizations. Our marketing faculty and students approach the study of marketing from two distinct perspectives: a psychological, behavioral orientation and a quantitative, empirical one. The presence of two paradigms enriches the experiences of both groups.

Faculty: Simona Botti, Eric Eisenstein, Sachin Gupta, Alice M. Isen, Vrinda Kadiyali, Young-Hoon Park, Vithala R. Rao, J. Edward Russo, Douglas M. Stayman, Manoj Thomas
Selected Journals: Journal of Consumer Research, Journal of Marketing Research, Marketing Science

Recent marketing dissertations and places of first employment:

"Biased Interpretation of Evidence by Mock Jurors," Kurt Carlson (with J. Edward Russo), Fuqua School of Business, Duke University

"Essays on Bundling," Niren Sirohi, Mercer Management Consulting, Inc.

"Memory Based Judgments: The Effects of Information Typicality and Processing Ability," Nai-Hwa Lien, Taiwan National University

"Essays on the Structural Analysis of Strategic Choice," Sudhir Karunakaran, Stern School, New York University

"Essays on Dynamic Choice Behavior," Peruvemba B. Seetharaman, Olin School, Washington University at St. Louis