Admissions Outreach
Host a yield event
Yield events are so named because they aim to increase the number of prospective students who are in the process of choosing a business school for their MBA educations. All of the prospective students will have been admitted to the Johnson School, with some already securing a spot with a deposit while others are still comparing us to other b-schools. These typically are social events in the standard cocktail-party format. However, in 2006, an outing was hosted at a Houston Astros baseball game.
If you are interested in hosting a yield event, a good starting place is your local Johnson School Club. Most clubs and club leaders have experience hosting these events, can give guidance and often participate in sponsorship.
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