Media Rankings and Alumni
Media rankings are a fact of life for the Johnson School. Not all have equal weight in how they influence perceptions of our programs, but some do carry sway with top prospective MBA students and corporate recruiters.
Data for these rankings are collected through surveys, with each media company having its own methodology and criteria.
- Business Week and The Wall Street Journal focus on "customer satisfaction," (BW with students and recruiters, WSJ with only recruiters.)
- US News & World Report weighs more heavily a school's reputation among peers
- Forbes and The Financial Times factor in "return on investment"—with Forbes focusing on it exclusively—and thus rely heavily on survey information from alumni about salaries and salary progression.
Alumni responses play an increasingly important role in certain media rankings. Surveys that solicit information from alumni require considerable time and effort to complete and often come at very inconvenient times. Yet your can greatly affect the results. In particular, a low response rate can result in an unrepresentative sample for a given class year that can dramatically affect a given ranking.
Please help the Johnson School by completing the surveys you receive and answering as many questions as you can. By doing so, you help us ensure that the responses to media surveys are highly representative of our graduates and their performance.
