Archives
October 2008
Director's Message: Connecting Students with Alumni
Videos and Podcasts
Alumni Career Services
85 Broads extends invitation to Johnson School students and alumnae
Need help with a marketing project?
Faculty Honors
Faculty Research
News Highlights
Alumni in the News
Students in the News
Events
Director's Message: Recognizing alumni who make a Real Impact!
I'd like to thank all of our alumni who submitted nominations for the Johnson School's 2nd Annual Alumni Recognition Awards. These awards honor alumni who have demonstrated extraordinary service through long-term volunteer activities within the broad spectrum of the Johnson School's alumni outreach opportunities. Their service may be reflected in the leadership roles that the individual has assumed, or through the unique contributions made by the person as a part of his or her service. We're pleased to announce this year's Alumni Recognition Awards recipients for 2008.
- Samuel C. Johnson Distinguished Service 2008 Award Recipients:
- Tom Mulligan '73, MBA '77, & Bob Staley '58, MBA '59
- Robert J. Swieringa Young Alumni Service 2008 Award Recipients:
- Tim Takacs MBA '99, & Brett Blumenthal Wax '96, MBA '04
- Henry P. Renard, MBA '55 Regional Alumni Club of the Year 2008 Award Recipient:
- Johnson Club of Boston
Videos and Podcasts
Business@Cornell launches with Market Crisis Unraveled, From Wall Street to Main Street
Business@Cornell, a partnership between the Johnson School, the School of Hotel Administration, and the Applied Economics and Management Program, aired the first in a series of live webcasts Oct. 23, 2008, "Market Crisis Unraveled, From Wall Street to Main Street." Three Cornell experts share their perspectives on issues of real estate finance, the market's reactions to the bailout, and the effect on our economy: Daniel Quan, professor of financial management and real estate in the School of Hotel Administration; Robert C. Andolina, visiting senior lecturer of finance at the Johnson School and former managing director at Lehman Brothers; and Ori Heffetz, assistant professor of economics, whose research focuses on the cultural aspects of economic behavior.
The Financial Crisis: Implications for Washington, Wall Street, and Main Street
On Oct. 1, 2008, The Cornell International Affairs Review sponsored an interdisciplinary discussion of the current financial crisis featuring Robert C. Andolina, visiting senior lecturer of finance at the Johnson School and former managing director at Lehman Brothers; David Easley, Henry Scarborough Professor of Social Sciences, Cornell University Department of Economics; and Professor Elizabeth Sanders, Cornell University Department of Government. Read more, and view of video of the event.
The Leader's Role in Building the Brand
Park Leadership Series Speaker Daniel Hesse, MBA '77, CEO of Sprint Nextel Corp.
Hesse spoke on "The Leader's Role in Building the Brand" at Sage Hall on Oct. 2, 2008. View the video or download the podcast.
Dean Joseph Thomas interviewed on Sky Radio
Listen to him speak about the Johnson School's four MBA programs, performance learning, and what makes the school unique.
Podcasts on New Faculty Web site
Check out the new faculty experts podcast series on the Johnson School's redesigned faculty Web site. Each month, a faculty member is interviewed about his or her research, teaching philosophy, experiences at the Johnson School, and career journey. The fall's featured faculty experts include Mark Milstein, Yaniv Grinstein, and Robert Frank.
Cornell's eClips has created a collection of Johnson School videos that includes interviews with faculty and guest speakers, as well as guest speakers' presentations.
Alumni Career Services
Nearly 600 Johnson School alumni have joined JohnsonJobs, a job posting listserv created to help you to communicate with fellow alumni on job-related issues. You can post positions or seek positions through JohnsonJobs. You can also post or seek jobs on Jobs on JAC. At any given time we will have between 35 and 125 jobs listed on the board. The Johnson School's new Alumni Résumé Database enables employers beyond the Johnson School community to access and view your résumé via the purchase of an exclusive Johnson School résumé book, or via the Global Focus database, which also includes résumés from other highly ranked business schools. Lynne Allen, our Alumni Career Advisor, is available to help you with strategic positioning for promotional growth, career change, re-entry into the work force, entrepreneurial pursuits, and other career services. Given the current economic conditions, we are waiving the normal charge after the first free hour until June 30, 2009. And don't forget about the Johnson School Alumni groups on LinkedIn – the largest group has more than 700 members. Check it out!
85 Broads extends invitation to Johnson School students and alumnae
Janet Hanson, founder of 85 Broads, has extended a formal invitation to the women students and alumnae of the Johnson School at Cornell University to join 85 Broads.
Hanson reports that 85 Broads has over 18,000 members who live, work and study in 81 countries around the globe. "Our members work for over 1000 different companies, which makes us the most connected network of savvy career women in the world. We have over 230 undergraduate partner schools and have active 85 Broads campus clubs on 40 of those campuses. We have regional chapters in over 50 major cities in the U.S. and internationally.
"85 Broads has one mission: to help the smartest women on the planet earn a higher return on their investment in their educations and careers," Hanson writes. "Given the very challenging market conditions we're in, we believe that the mission of 85 Broads has never been more critical. Membership is free but the benefits are priceless!"
Need help with a marketing project? Hire a team of student consultants
The Johnson School's Projects Office is seeking company clients interested in engaging teams of three to five Johnson School student consultants to work on important, current marketing challenges. Student teams work on client companies' marketing projects as part of the school's Strategic Marketing Immersion, and deliver reports complete with detailed analyses and recommendations. Participating companies pay $4,000 to engage a team of students who bring their own work experience plus the analytical skills learned in the school's core curriculum to clients' projects. Previous company projects include:
- Extending a company's brand to the growing segment of health-conscious consumers. Students proposed a new product plan specifying the optimal combination of product attributes and positioning strategy.
- Understanding the brand perceptions of a company's users and non-users. Students suggested ways to strengthen the brand among new users without eroding it among existing users.
- Losing product market share to a competitor. Students pinpointed the causes of this market share decline and recommended two important changes to reverse the trend.
If your company needs help with a marketing project, contact Candace Maxian, Manager, Projects Office, at 607-255-0161, or email her at ProjectsOffice@Cornell.edu.
Faculty Honors
Vithala Rao Wins Prestigious Charles Coolidge Parlin Marketing Award
American Marketing Association Recognizes Outstanding Research and Scholarship
September 15, 2008
Faculty Research
Leading Expert on Derivatives Publishes Essays
Professor Robert Jarrow compiles his work in derivatives and credit-risk modeling, even as mortgage-backed derivatives take center stage.
Saar and Thomas Named Whitcomb Faculty Fellows
Associate Professor Gideon Saar and Assistant Professor Manoj Thomas have been awarded Clifford H. Whitcomb Faculty Fellowships for a one-year term beginning on November 1, 2008. The income from the fellowships will support their research.
Pursuit of an Edge, in Steroids or Stocks
New York Times - 10/4/08
In his "Economic View" column, Professor Robert H. Frank compares the behavior of fund managers, tempted by ever-riskier, high-yield investments, to that of athletes tempted by anabolic steroids to increase performance, in spite of inherent risks.
How high oil prices could help U.S. manufacturing
Cornell Chronicle - 9/29/2008
The Cornell Chronicle includes the editorial by Dean Thomas on how high oil prices could help US manufacturing. The piece originally ran in Industry Week.
How To Keep CEO Pay in Check - The Plank
New Republic, The - 9/27/2008
A study co-authored by Professor Yaniv Grinstein is cited in an opinion piece about curbing excessive executive compensation.
And the Best Executive MBA Programs Are...
Wall Street Journal - 9/30/2008
The Johnson School's Executive MBA program in Palisades, N.Y., comes in seventh in this ranking of EMBA programs. Professor Sanjeev Bhojraj is also highlighted as one of students' favorite faculty members. The Johnson School's EMBA program in Palisades, NY is profiled.
College Students Drop Dreams Amid Wall Street Woes; MBA Programs Prepare Business Students to Switch
ABC News - Online - 9/25/2008
Karin Ash, director of the Career Management Center, and Michael Chang (MBA '09) both comment on the outlook for MBA students looking for finance jobs.
Alumni in the News
Airfares Hover Below True Cost Of Flying
Morning Edition, NPR - Aug. 8, 2008
Dan Garton, MBA '84, executive vice president in charge of marketing for American Airlines, was interviewed for this story about the economic stress facing the airlines industry.
Rhodes awards go to nine alumni
Cornell Chronicle - 9/26/2008
Robert H. Metcalf, MBA '61, was one of nine Cornell alumni to receive the Frank H.T. Rhodes Exemplary Alumni Service Awards today for his outstanding long-term commitment to Cornell and Johnson School alumni associations.
Students in the News
Students Get Chance To Invest Like the Pros
Wall Street Journal - Online - 9/17/2008
Roy Ashok, MBA '09, and the Johnson School's student-run venture capital fund, Big Red Ventures, are featured. this article also appeared in Dow Jones VentureWire e-newsletter.
America's Best Young Entrepreneurs
BusinessWeek - Online - 9/8/2008
Seth Flowerman, MBA '09, was named a finalist for BusinessWeek's "Best Young Entrepreneurs" for 2008 for his start-up Career Explorations which helps find and place high school students in summer internships in New York City and Boston.
Events
For upcoming events, check out the Alumni Events Calendar
