For Companies
Recent Sample Projects
Client: American Innovative
On the web: www.americaninnovative.com
Industry: Manufacturing - Consumer Electronics
The BRI team consisting of Meloney Moore and Satish Guttikonda is working with Adam Hocherman (JGSM '06) inventor and founder of American Innovative (AI). AI designs and manufacturers consumer electronics. This project is designed to identify ways to grow AI's business through the identification of new sales channels and through renewed focus on AI's direct sales channel. This project also includes a market assessment of various sales channels and a cost-benefit analysis of internet marketing strategies.
Client: Colinsworth Authentication
On the web: www.colinsworth.com
Industry: Internet Commerce
BRI consultants Ian Mcclellan and Shahnaz Shushtari team up to evaluate market opportunities for an internet company, started by fellow Johnson student Colin Drezien (MBA 2007). With extensive technical and research expertise, BRI is providing focused independent assessments of the regulatory issues, competitive landscape, and market demand for specific segments of online auctions.
Client: Center for Technology, Enterprise and Commercialization (CCTEC)
On the web: www.cctec.cornell.edu
Industry: Alternative Energy
Cornell?s technology transfer office called upon BRI to examine the financial aspects of the potential commercial application of an alternative energy source. Project consultant Gwen Graziano is assessing project-related expenses including R&D, marketing and production related costs based on an analysis of comparable companies and industry data.
Client: Telopera
On the web: www.telopera.com
Industry: Online Media, Software
For a mobile media services company, BRI team Eric Luke and Janssen Wee are helping generate new product ideas around Telopera?s novel technology, identifying new applications, targeting potential sales channels, and qualifying broad markets.
Client: Fizgig
On the web: www.getfizgig.com
Industry: Professional Services - Salary Negotiation Services
A start-up co-owned by Andy Winslow (JGSM '92), Fizgig requested BRI consultants Vinay Chandran and Tony Chang to benchmark the competitive landscape for similar salary negotiation service providers, and to conduct an extensive on campus market research survey. Based on the findings, the team will recommend a marketing strategy and product pricing strategy for the client.
Client: Laxified.com
On the web: www.laxified.com
Industry: Internet, Sports and Recreation
The BRI team consisting of Saurabh Gupta and Katie Mclean are quantifying expected costs and possible revenue streams, including pro-forma financial data, and developing a marketing plan to drive cost effective revenue generation for an Ithaca based online service provider targeted at lacrosse players, teams and coaches.
Client: Home Equity Share, Inc.
On the web: www.HomeEquityShare.com
Industry: Real Estate, Internet
The BRI team of Amit Shah and Sandeep Beri aim to provide recommendations on how an online real estate financing business could target both alumni as investors, recent graduates as home buyers and the creation of a heuristic for operational calculations. The project will include the use of focus groups and the identification of marketing channels. The end deliverable should include recommendations on product development for the aforementioned targets and a report detailing the heuristic.
Client: Fingerlakes Aquaculture
On the web: www.tilapiaforyou.com
Industry: Food & Beverage
Fingerlakes Aquaculture uses Cornell developed technology to raise high quality tilapia fish, selling live tilapia in the northeast markets. CEO Andrew Scirri (JGSM ?04) is seeking help in developing a comprehensive branding and promotion effort. This project, led by Becky Karp and Jazz Singh, aims to determine consumer preferences in the aquatic food market. Based on these findings the team will develop a branding strategy to better penetrate the market.
Client: Dancetracks Digital
On the web: www.dancetracks.com
Industry: Internet Media
Looking to enhance its business plan for venture funding, Dancetracks Digital called upon BRI for assistance. With Dancetracks Digital, consultants Puneet Bhatia and Ofri Sharon analyze the online music downloading site and look at challenges facing the ever-changing music industry. An in-depth examination of the market, the company?s products and services, current business structure, and financial health will lead to a recommendation of how to expand customer reach and ultimately grow profits
