Corporate Partners can interact closely with the Johnson School through the intensive immersion in brand management.

Combining rigorous academic coursework with hands-on field experience, this immersion provides students with integrated, experiential learning. With the objective of developing students to think and act like brand managers, this immersion provides students with a unique opportunity to begin internalizing the concepts and tools necessary to brand-management success.

While emphasis is on traditional consumer brands, the course also addresses high-tech products and services, as well as global branding. Coursework includes lectures by faculty and industry representatives, on-site visits with marketing and manufacturing professionals, case and project work, and a brand-management simulation.

For more information, please contact:

Office of Admissions
111 Sage Hall
Johnson Graduate School of Management
Cornell University
Ithaca, NY 14853-6201
phone: 800 847 2082 (USA and Canada only)
or: 607 255 4526
fax: 607 255 0065 email: mba@cornell.edu