Course Map for Marketing 2009-2010
Marketing is more than sales or advertising. It is concerned with the determination of an appropriate mix of products and services to be offered by a firm at a given period of time, and the selection of appropriate supporting activities such as pricing, advertising and distribution. The determination of the product mix depends critically on what the (potential) customers want, on the firm's strengths and weaknesses, and on the strengths and weaknesses of competitors. Marketing is an appropriate and useful area of study for many students at the Johnson School, even those who do not intend to pursue a career in marketing.
The first list of courses below shows courses that are considered central to marketing. For the purpose of considering marketing as a concentration, however, it may be useful to separate a number of possible career orientations. In this course map, an additional set of recommended electives is identified separately for three different careers. Also, at the end of this description, a few courses offered in other departments at Cornell which may be relevant to career plans, are identified.
- Courses recommended for all students concentrating in or interested in marketing
- NBA 5020 Managerial Cost Accounting
- NBA 6200 Marketing Research
- NBA 6220 Marketing Strategy
- NBA 6240 Strategic Marketing (Immersion)
- Additional courses for students interested in a career in consumer goods marketing
- NBA 5060 Financial Statement Analysis
- NBA 6210 Marketing Communications
- NBA 6170 Emerging Technology Markets
- NBA 6250 International Marketing
- NBA 6260 Consumer Behavior
- NBA 6340 Customer Relationship Management
- NBA 6390 Data-Driven Marketing
- NBA 6560 Valuation Principles
- NBA 6620 Product Management
- NBA 6630 Managerial Decision Making
- NBA 6930 Strategy and Tactics of Pricing
- Additional courses for students interested in a career in industrial marketing
- NBA 5060 Financial Statement Analysis
- NBA 6620 Product Management
- NBA 6250 International Marketing
- NBA 6930 Strategy and Tactics of Pricing
- NBA 6340 Customer Relationship Management
- NBA 6390 Data-Driven Marketing
- NBA 6560 Valuation Principles
- NBA 6120 Disruptive Technology
- NBA 6630 Managerial Decision Making
- Additional courses for students interested in a career in market research/advertising
- NBA 6200 Marketing Research
- NBA 6210 Marketing Communications
- NBA 6230 Customer-Based New Product Development
- NBA 6250 International Marketing
- NBA 6260 Consumer Behavior
- NBA 6390 Data-Driven Marketing
- NBA 6630 Managerial Decision Making
- NBA 6930 Strategy and Tactics of Pricing
- Marketing-related courses in other departments
- College of Agriculture and Life Sciences (Applied Economics and Management)
AEM 4490 Global Marketing Strategy
- AEM 4440 Managing for Market-Driven Growth >
- College of Arts and Sciences
ECON 3510-3520 (or ECON 7510-7520) Industrial Organization & Regulation
ECON 3610 (or ECON 7610) International Trade Theory & Policy
PSYCH 2050 (or PSCYH 6050) Perception
PSYCH 6830 (or NRE 5070) Affect and Cognition
- College of Human Ecology
PAM 5770 Marketing for Health Care Managers
PAM 6080 Economics of Consumer Demand
- School of Hotel Administration
HADM 6649 Integrated Marketing Communications
HADM 7430 Marketing Management for Services
NOTE: Course listings are subject to change.
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