Course Map for Marketing 2007-2008

Marketing is more than sales or advertising. It is concerned with the determination of an appropriate mix of products and services to be offered by a firm at a given period of time, and the selection of appropriate supporting activities such as pricing, advertising and distribution. The determination of the product mix depends critically on what the (potential) customers want, on the firm's strengths and weaknesses, and on the strengths and weaknesses of competitors. Marketing is an appropriate and useful area of study for many students at the Johnson School, even those who do not intend to pursue a career in marketing.

The first list of courses below shows courses that are considered central to marketing. For the purpose of considering marketing as a concentration, however, it may be useful to separate a number of possible career orientations. In this course map, an additional set of recommended electives is identified separately for three different careers. Also, at the end of this description, a few courses offered in other departments at Cornell which may be relevant to career plans, are identified.

Courses recommended for all students concentrating in or interested in marketing

NBA 502 Managerial Cost Accounting

NBA 620 Marketing Research

NBA 622 Marketing Strategy

NBA 624 Semester in Marketing (Brand Management)

Additional courses for students interested in a career in consumer goods marketing

NBA 506 Financial Statement Analysis

NBA 621 Marketing Communications

NBA 623 Customer-Based New Product Development

NBA 625 International Marketing

NBA 626 Consumer Behavior

NBA 633 Marketing and E-Commerce

NBA 634 Customer Relationship Management

NBA 639 Data-Driven Marketing

NBA 656 Valuation Principles

NBA 662 Product Management

NBA 663 Managerial Decision Making

NBA 693 Strategy and Tactics of Pricing

Additional courses for students interested in a career in industrial marketing

NBA 506 Financial Statement Analysis

NBA 623 Customer-Based New Product Development

NBA 625 International Marketing

NBA 630 Marketing Channels

NBA 634 Customer Relationship Management

NBA 639 Data-Driven Marketing

NBA 656 Valuation Principles

NBA 612 Disruptive Technology

NBA 663 Managerial Decision Making

Additional courses for students interested in a career in market research/advertising

NBA 620 Marketing Research

NBA 621 Marketing Communications

NBA 623 Customer-Based New Product Development

NBA 625 International Marketing

NBA 626 Consumer Behavior

NBA 639 Data-Driven Marketing

NBA 663 Managerial Decision Making

Marketing-related courses in other departments

College of Agriculture and Life Sciences
AEM 449 Global Marketing Strategy

AEM 444 Marketing Strategy and Brand Management >

College of Arts and Sciences
ECON 351-352 (or ECON 751-752) Industrial Organization & Regulation
ECON 361-362 (or ECON 761-762) International Economics: Trade Theory & Policy
PSYCH 510-511 Perception
PSYCH 519-520 Affects and Cognition

College of Human Ecology
PAM 577 Marketing for Health Care Managers
PAM 608 Economics of Consumer Demand

School of Hotel Administration
H ADM 540 Brand Management
H ADM 743 Marketing Management for Services

NOTE: Course listings are subject to change.