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Professor Jay Russo
Assistant Professor Vishal Narayan
How to Exempt Marketing
The only way to gain exemption from the marketing core course requirement is to take and pass the exemption examination.
About the Examination
The marketing exemption exam consists of analyzing a marketing case. The case analysis is guided by a number of questions which call for quantitative and qualitative analyses. Students are expected to demonstrate a good command of marketing concepts, use of break-even analysis, and some experience in marketing decision making.
A Sample Exam available in electronic form [10kB, 4pg] (requires Adobe Acrobat Reader).
Results of the Exam
For each student, the three possible results of the examination are:
- Fail: student is required to take the course.
- Exempt with substitution: student may either take the core course or an approved substitute to fulfill the core requirement.
- Exempt: student passed the exam and is not required to take additional classes in this field.
In no case will credit be given for an exempt course. With permission of the core course instructor, a student may choose to take the core course (for a letter grade or on a S/U basis) even after passing an exemption exam.
Suggested Texts for Review
A review of Marketing Management by Kotler (Prentice Hall) or any other good marketing text should provide sufficient review of marketing concepts.
A good introductory case text, such as Strategic Marketing Problems by Kerin and Peterson (Allyn and Bacon) should provide adequate review of case concepts and break-even analysis.
Further, the following texts and case books are on reserve in the Johnson School library for review:
Texts:
- Peter and Donelly, A Preface to Marketing Management, Irwin.
- Guiltman and Paul, Marketing Management, McGraw-Hill
- Kotler, Marketing Management, Prentice Hall
Case Books:
- Shapiro, Dolan and Quelch, Marketing Management, Irwin
- Kerin and Peterson, Strategic Marketing Problems, Allyn and Bacon.
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