Consulting

Projects

The centerpiece of this course is a real business consulting project. Students form project teams of three to four people and have a limited amount of time to conduct the project. They gain the invaluable experience of exercising teamwork and analytical skills in a real business situation with heavy time pressure.

Past projects include:

Research on the international potential for a software company and development of a decision model
Research on various marketing strategies for a software company to make recommendations on improvements to their approach to marketing products and services
Study on trends in internal consulting with recommendations to the client based on those trends
Potential to change existing manufacturing to new disruptive technology including primary research in Japan and China
Conducted primary research with conjoint analysis for a new UK hotel concept and recommended features and pricing